SERVICES
Emotions are the cornerstone for decision making, also for prudent and negligent behaviors.
Our innovative work can anticipate those employees at high risk to trigger an accident.
Protect your personnel and your business using the most modern Artificial Intelligence tools to prevent accidents in your workplace.
We will help you to answer questions like “How do people respond to a commercial?” and “What about package design?” Emotions are essential in predicting the potential success of new products and services, and being able to measure them is becoming more and more important in this type of research. Try it out and assess facial expressions to learn more about what your respondents like and dislike.
The Team NeuroDynamics provides biometric measures that reveal the underlying reasons as to why teams, groups, or individuals within them perform the way they do. The synchronization of up to six B-Alert EEG systems delivers quantitative, real-time and objective physiological metrics for understanding social interactions and team cognitive states.
RETHINKING ERROR
Our team understands safety from a new perspective.
We are re-thinking what error means.
Recent neuroscience research is revealing some significant new insights about the brain, offering new ways to approach the reduction of human errors in our workplaces. For example, we are learning that we do not see with our eyes, but with our brains. This means that our eyes are not serving as active video cameras, capturing every detail of the world around us.
Rather, our pre-conscious brain is constantly sending our eyes out on “looking missions” to check out and verify what our brains predict is going on “out there.” The brain’s primary mission here, unless intentionally directed otherwise, is to determine if there are any unanticipated risks to our surviving and thriving. According to neuroscientists, that means our eyes and our brains are more likely to see what they expect to see, rather than the reality of what is going on in the external world.
Susan L. Koen, Ph.D.